Larry Sherman photo courtesy of Charles Sherman; Donald Trump, Shutterstock
Sherman received degrees in theater and journalism from the University of North Caroline at Chapel Hill, kicking around Manhattan with some stage roles and bit parts before segueing into a successful career as a sports journalist. He covered the 1962 Rome Olympics, and wrote for The Herald Tribune and Newsday before landing at the Long Island Press, where he worked for 25 years.
When the newspaper folded in 1977, Sherman moved to Los Angeles to take a job as head writer for the game show “The Joker’s Wild.” When that program went dark, he moved back to New York looking for work. “He began calling on his friends, and it was a guy at the New York Times, I think, who said ‘I hear this guy Trump is looking for a guy to do PR,’” recalled Sherman’s son, Charles Sherman, who runs his own public relations firm based in Los Angeles.
In the early 1980s, when Trump was trying to help launch the challenger U.S. Football league, he hired Sherman to handle publicity for the New Jersey Generals, a position the former sports writer held until the termination of the USFL in 1985.
Sherman describes his father as “a very liberal guy,” and admits he shares that political bent, but has nothing but kind words to say about his father’s former boss. “There is a part of Trump that is so caring, so compassionate and very loyal. I can honestly say we would have lost…
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