Donald Trump’s presidency hasn’t been good for one of his favorite businesses. The president’s modeling agency has been losing models and senior staff in recent months amid a growing backlash over his toxic politics. And the problems at Trump Model Management appear to be escalating. In interviews with Mother Jones, three industry insiders said they believe the agency could be forced to close.
The sources—two model bookers who have worked with Trump Models and another person with deep ties to the agency—attributed the firm’s sudden tailspin to the controversial president himself. The once glamorous Trump brand, they said, now appears to be tainted.
“Yeah, it’s closing,” said Virginie Deren, a model booker at the top Paris firm Premium, which co-represents a handful of models with Trump Model Management. Deren said she was given this information by a Trump booker. “It’s surprising that it’s come to that point,” she added. “It’s rough.”
Trump executives didn’t respond to multiple requests for comment for this story, but employees of the agency said this week that business is continuing as normal.
“We’ve met quite a few [Trump Models staff] who’ve expressed the dismay this is happening, and their only goal is to find a new place,” said one agent at another firm.
Deren said she didn’t know the precise timing of the potential closure or what might happen next for models at the agency. “For now, they haven’t really told us anything,” she said. “Of course, it’s going to take time.”
“That’s definitely happening,” said a second modeling agent who has also worked with Trump models,…
click here to read more